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QueBIT Blog: Beyond the Spreadsheet: Smarter Relationship Pricing for Commercial Banks

Posted by: Jennifer Field

Nov 18, 2025 10:30:00 AM

Banks are under more pressure than ever to deliver products and services that meet evolving customer needs while maintaining profitability. For commercial banks, this means having a clear, data-driven understanding of the full profitability of each corporate relationship.

The Problem with Spreadsheet-Based Pricing

Despite the importance of accurate and consistent pricing, many banks still rely on spreadsheets to handle complex pricing models. This approach introduces significant challenges:

  • Disconnected models for credit and non-credit products
  • Limited visibility into real-time financial impacts
  • Manual, error-prone approval processes for exceptions
  • Misalignment with corporate profitability and risk objectives

When pricing decisions are made in silos, banks lose the ability to assess the total relationship value and risk-adjusted profitability across their portfolio.

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QueBIT’s Commercial Banking Relationship Pricing Solution powered by VENA changes the game. It delivers discipline, consistency, and transparency to relationship-level pricing while ensuring decisions align with the bank’s financial performance and risk appetite.

This solution helps banks move beyond the limitations of spreadsheets and take a holistic approach to pricing that drives profitability and customer satisfaction.

Key Benefits

  • Consistent Pricing: Apply one pricing model across all commercial products, from credit to treasury services.
  • Real-Time Profitability: Use a built-in calculator to assess profitability instantly—even during client meetings.
  • Improved Visibility: Dashboards for executives and relationship managers provide insight into pricing performance and portfolio trends.
  • Workflow-Driven Approvals: Manage exception pricing with transparent, automated workflows.
  • Strategic Alignment: Ensure every pricing decision supports your bank’s financial objectives and risk profile.

Built on a Modern, Flexible Platform

Powered by VENA, the solution leverages Microsoft 365 integration and AI capabilities for a flexible, intuitive, and scalable pricing environment. Relationship managers gain a unified view of client profitability and can model deals dynamically without sacrificing governance or control.

Watch the Webinar Recording

See how leading banks are transforming their pricing processes to improve profitability, streamline approvals, and align pricing with enterprise performance objectives. 

Featuring Frank McKeon, QueBIT Banking SME, and Imran Moghal, QueBIT Consultant.

🎥 Watch the Webinar Recording Now



 

 

Topics: Commercial Banking Pricing Solution, Vena

   

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