In the two decades since QueBIT was founded, we have often been puzzled by the slow pace of change in enterprise planning and performance management. As recently as 2019 we attended a CFO symposium, only to be surprised at how the case study presentations around revenue and expense planning, headcount and capital planning, and variance and profitability analysis were little different from spreadsheet-centric presentations we had seen ten years before, and how few finance organizations had embraced technology to support data extraction, data governance and modeling their businesses.